Fashion companies across the globe are experiencing exponential decreases in sales and revenues due to the economic impacts of COVID-19, however, viral trends on social media have proved that even in a pandemic, fashion remains a priority.
The fate of fashion was certainly questioned at the start of quarantine. People aren’t leaving their homes; what will they need to buy new clothes for? People are losing their jobs; how will they be able to afford new clothes?
If quarantine has proved anything about the fashion industry, it’s that no matter the circumstances, something will always be trending.
As someone who stays up-to-date on the *wear*abouts of fashion influencers, from my Instagram feed to YouTube, I quickly caught on to a quarantine trend that turned comfortable into chic: tie-dye loungewear sets.
Yes, you read that right. Tie-dye.
This style might date back to the ‘60s and ‘70s, and yes it was revived when we wanted to make some of our own clothes in high school or at camp, but it’s official reappearance occurred just before coronavirus began to spread.
This time tie-dye is back with a modern twist; sweatsuits are the new craze.
Sweats are the most common bottom for the set, but they can be styled with any top. Popular options include tank tops and hoodies. For sweats that are baggy, rolling the waistline over and pairing it with a crop top has become a trendy way to wear this look. The only rule is to stay color-coordinated.
All of the influencers are wearing this trend, and it’s beyond tempting to buy a pair. Every time I scroll past a photo of a new set, I stop to click the screen and investigate the tagged Instashops.
One of the most tagged brands I found on Instagram that sells tie-dye sweatsuits is MadLove USA, a brand started by college student Madison Tchejeyan. She dyes and sells sweats, sweatshirts, zip-up hoodies and cropped tank tops.
However, it is important to remember the effect COVID-19 has had on businesses, which makes it difficult for many people to shop right now. This is especially true for college students, who struggle to shop when the economy isn’t in crisis.
The best part of this trend is that anyone can join in, because if the set can’t be bought, it can be made at home.
Grab an old hoodie or pair of sweats and start creating some custom tie-dye pieces. There are countless designs to choose from, such as the bullseye, stripes and the spiral. Just be sure to dye all the pieces in the same batch to avoid differences in shading. You can even dye some scrunchies to match your set!
My daily routine may involve sitting in my house with the same people every day, but I must have one of these sets to wear while I do it. I still need to impress my friends on Zoom, right?